The Project
Candy shop branding for “Sweet n’ Sour” company and website design. Sweet n’ Sour is an upcoming new company that wants to be known for its good quality handmade sweets. The production’s focus is not only on candy products but also includes cupcakes and jams as well.
The Goal
Make the company’s logo connect directly with the character of the candy shop and translate the “candy shop” description through the logo’s symbol so its faster recognisable by the new potential costumers for a quicker, bigger and better business growth. Follow the same style and goals throughout the product design and make the website user-friendly and easy to navigate through for the new and maybe not so internet-experienced users.
![](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/da5a625e-7961-4700-8b4f-443a69320197_rw_3840.png?h=f2b0bd4f21982e919e3d8cc15e5ed2ea)
![SYMBOL DESIGN](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/bb7b5587-2b49-4191-89eb-7011205fd9c6_rw_3840.png?h=d692c496b317ff21cee326fdfe2b41f3)
SYMBOL DESIGN
![TYPOGRAPHY DESIGN](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/b0023289-b09b-4e99-a3c7-7cb5cc62dcad_rw_3840.png?h=554fcb08697b6d5a0b1a3e4359b29195)
TYPOGRAPHY DESIGN
![PATTERN DESIGN](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/18d484a9-8f07-4b61-a7a1-28075f45a84e_rw_3840.png?h=8e68004f9ca85587ae0f4230cac2bba5)
PATTERN DESIGN
![COLOUR PALETTE](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/c16cea4d-7a66-4da7-a787-81197e6822b4_rw_3840.png?h=20b9db7ce7684e5b427c6c36f5994628)
COLOUR PALETTE
![SYMBOL](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/50be6164-347b-49f5-b82f-f5a228706180_rw_3840.png?h=166fbb7d60c2721c00aa24290df3bedd)
SYMBOL
![LOGO](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/eea4499e-fef6-425f-95a9-bcd8199b106b_rw_3840.png?h=8ae37845bb7d3bfdc4d2464ce4053af9)
LOGO
![STORE SIGN](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/ac06e04f-75f8-4325-9eb6-25c10858fe7c_rw_3840.png?h=8364638386c1d9d0986a9da10a59f542)
STORE SIGN
![BUSINESS CARD](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/a9daed05-0da0-4171-9f61-b4b370821b5e_rw_1920.png?h=6bd2922d9912ed53eece898fcecd406d)
BUSINESS CARD
![FLYER](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/6028a2f7-ad50-4754-bd01-472101cf9b1b_rw_1920.png?h=bb7a071502ff9e16fdf2859deadf81b0)
FLYER
![CANDY PACKAGING](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/f29b8941-d524-4a6e-bc15-dca7bc89f05b_rw_1920.png?h=07577a671f55c70d7800b674ac101ff9)
CANDY PACKAGING
![JAM JAR](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/881ee598-b80e-4a74-8772-45e654b57e00_rw_1920.png?h=d4a1de02cab249aec006bb1aec06f9df)
JAM JAR
![CUPCAKE PACKAGING](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/79b0ccf7-dad9-44f9-aad3-a3af40017dbb_rw_1920.png?h=20530512d7cbeb457c93633daf7db00d)
CUPCAKE PACKAGING
![EMPLOYEE CAP](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/3d0b2fcd-5547-4af2-a5b8-e7c46a92a0f4_rw_1920.png?h=cecbd96174a36fc6e325bf880e63ce21)
EMPLOYEE CAP
![EMPLOYEE SHIRT](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/8bfa8317-e39e-4378-8da9-eee2f8683fec_rw_1920.png?h=47cc79f3979bf5f3024320625fb9e2e3)
EMPLOYEE SHIRT
![ADVERTISING PINS](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/cba0dde8-fd18-4c6e-ac57-89b6ce11c36f_rw_1920.png?h=87bae222874b98a19e4e6472c0832a6c)
ADVERTISING PINS
![SHOPPING BAG](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/ed89349b-a250-478f-9a02-c2d565ed0acc_rw_1920.png?h=1eb5114ee596051353d48f5705d7b912)
SHOPPING BAG
![BUSINESS STAMP](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/3d237dd9-2da7-4592-bacd-cea45fcc2669_rw_1920.png?h=793e1583342d9e0a032449044f0671e0)
BUSINESS STAMP
![SOCIAL MEDIA](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/6f951ae4-6063-4260-a804-cb01a9aa8fec_rw_1920.png?h=e6f36d097463a8efcd79d22cee8dd2f2)
SOCIAL MEDIA
![WEBSITE LANDING PAGE](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/aaa15050-6ab2-40ef-b8e9-ab69897a5d2c_rw_1920.png?h=fc000eb5428e096563f859a0b8a4b6dd)
WEBSITE LANDING PAGE
![ONE PAGE WEBSITE](https://cdn.myportfolio.com/8dc5e264-1491-4de6-92ff-da8fd9b44f82/edf56588-c993-4185-a82f-9a46e74f9b23_rw_1920.png?h=be1e052d136ec6cc79948da98287aa35)